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• Brand Licensing Show

For many shoppers, there's comfort in choosing a familiar brand. But before you go out and buy a new TV set, there's something you should know: Even if a TV carries a brand name you recognize, that model might have little connection to the company that built that brand over a course of decades. For example, RCA, an iconic TV brand, now appears on sets produced by a Korean firm named On Corporation.? They're manufactured by the Chinese TV brand Hisense, which also bought Sharp's TV manufacturing plant in Mexico. The changing economics of manufacturing is one reason for such shifts. 'For many years, TV making was limited to the few large consumer-electronics companies that could afford the investment,' says Paul Gagnon, who monitors TV manufacturing for San Diego-based IHS Markit Research. But then it became easier to source components, which in turn decreased the margins, creating a landscape far too competitive for some of the industry's titans.

'For some brands, the TV business was not profitable anymore,' Gagnon says. Companies such as Sharp, and exited the U.S. Market, licensing their brands to lesser-known firms. Companies in China, Taiwan, and other countries eagerly adopted those brands, hoping their products would benefit from instant recognition and credibility in the U.S. Just because a TV carries a licensed brand, it doesn't mean it's going to perform poorly. But it's hard to predict how well it will do in our testing.

'Some companies choose to license their brands to manufacturers, mostly from China, who then build the products based on their own technology,' Gagnon explains. 'This isn’t always the case, though. In some instances, the licensing brands still have a lot of input into the design of the product and performance requirements as a part of the agreement.' Consumer Reports has seen wide variability in quality among licensed brands. For instance, some Hisense-made Sharp sets did well—though none yet rivals the top models in —while others didn't fare as well.

And some RCA- and Westinghouse-branded sets have scored poorly. To protect yourself, purchase the new TV with a that doubles the manufacturer's warranty.

Retailers including Costco grant you the same cushion. This will safeguard you if the TV stops working or needs repair. You can also ask retailers for a 30-day guarantee that allows you to return the TV if you're unhappy with the picture quality.

Keep in mind that it might be more difficult to get such TVs serviced, especially if they require parts from overseas. As you might imagine, it's not always easy to find reviews and information on licensed-brand models. Your best option is to consult. So which company made the set you're thinking about buying? Here are the corporations behind the licensed brands. (If you’re reading this article on your smartphone, we recommend that you rotate the device to landscape mode to better view the table below.). Brand Details JVC Since late in 2011, the JVC TV brand had been licensed to the Taiwan manufacturer AmTRAN, but that license has now expired.

A Chinese company, Shenzhen MTC, now controls the JVC TV and audio brand in the U.S. And other regions. An Irvine, Calif.-based company called JMC is assuming sales and marketing for TVs and audio products for MTC here in the U.S. Magnavox Once a U.S. Market leader, the Philips-owned Magnavox brand is now licensed by Funai Electric. The Japanese manufacturer also controls the U.S. Licenses for the Emerson, Philips (see below), Sylvania, Sanyo, and Symphonic brand names.

Funai recently created a stir by announcing it would stop producing VCRs. It goes down in history as the last company to make them. Philips This one's licensed to Funai via a subsidiary called P&F USA. The deal, which also includes the Magnavox name, runs through the end of 2018. Polaroid The once-venerable Polaroid name has become something of a cautionary licensing tale, at least as it pertains to TVs.

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In 2001, the genuine Polaroid declared bankruptcy but reorganized and licensed its brand to the Petters Group Worldwide, which bought the name outright in 2005. But the Petters Group filed for bankruptcy protection three years later, after an FBI investigation concluded the company was being run as a multi-billion-dollar Ponzi scheme. In 2009, a group of investors snapped up the Polaroid brand and launched a company called PLR IP Holdings, which now administers the licenses. The current U.S. Licensee is Empire Electronics. ProScan Once the premium sub-brand of RCA TVs, the ProScan name is owned by Technicolor, which controls RCA as well. The brand is currently licensed in North America by Curtis International, an Ontario, Canada, manufacturer and distributor of value-based consumer electronics products.

Quasar Ask your grandfather about the Quasar name and he'll probably remember it fondly. This TV brand launched by Motorola was acquired by Matsushita (the parent company of Panasonic) in the '70s, but the little-used trademark expired in 2007. About three years ago, though, Panasonic re-registered it. And now, Quasar TVs can be found in a few retail outlets, including B&H Photo and BrandsMart. RCA One of the most significant consumer electronics brands in American history (the original company helped develop the NTSC standards for color televisions) is today owned by Technicolor.

Over the past decade, the trademark, which stood for Radio Corporation of America, has gone through several TV licensees, including TCL a few years ago, and then On Corporation, a Korean TV manufacturer. The RCA brand in the U.S. Is now licensed by Curtis International.

Sanyo Two years ago, Panasonic agreed to license the Sanyo TV brand to Funai Electric. Today, Sanyo TVs seem to turn up mostly in Walmart stores, almost as a private label for the retailer. Sharp No company did more to develop and commercialize LCD TV technology than Japan's Sharp Corporation. Despite owning one of the most advanced LCD plants in the world, the company yielded to market pressures here in the U.S.

Brand Licensing Show

And decided last year to license its brand to Chinese TV manufacturer Hisense. Toshiba Joining the growing list of Japanese TV manufacturers that have found the U.S. Market too competitive, Toshiba pulled the plug on its U.S. TV business in 2015, licensing its brand to Taiwanese manufacturer Compal.

Then, in November 2017, Chinese TV manufacturer Hisense, which also licenses the Sharp brand in the U.S., purchased the Toshiba TV business. Westinghouse The Westinghouse TV brand, still controlled by a CBS subsidiary called Westinghouse Electric Corporation, is now part of Tongfang's growing portfolio of TV brand names. The Chinese electronics manufacturer sells those Westinghouse-brand TVs through a subsidiary called Westinghouse Electronics. It acquired the rights to do that following the dissolution of prior licensee Westinghouse Digital.

. PLR IP Holdings, LLC Website Polaroid is an American company that is a and marketer of its portfolio of consumer electronics to companies that distribute and. It is best known for its and cameras.

The company was founded in 1937 by, to exploit the use of its.: 3 Land ran the company until 1981. Its peak employment was 21,000 in 1978, and its peak revenue was $3 billion in 1991. When the original Polaroid Corporation was declared bankrupt in 2001, its brand and assets were sold off. The 'new' Polaroid formed as a result itself declared bankruptcy in 2008, resulting in a further sale and the present-day Polaroid Corporation. In May 2017, the brand and intellectual property of the Polaroid corporation was acquired by the largest shareholder of the Impossible Project, which had originally started out in 2008 by producing new instant films for Polaroid cameras. Impossible Project was renamed in September 2017. Boston: The New York Times Company.

Retrieved 2015-01-31. Lewiston, Maine. February 9, 2008. Primary PDC Website. Archived from on 2008-01-18.

Retrieved 2006-11-30. Substantially all of the assets of Polaroid Corporation were sold to OEP Imaging Operating Corporation (OEPI) on July 31, 2002. As part of the agreement, OEPI changed its name to Polaroid Corporation and the 'former' Polaroid Corporation changed its name to Primary PDC, Inc.

which operates under the protection of Chapter 11 of the U.S. Bankruptcy Code and is responsible for administration related to the 'former' Polaroid Corporation. Primary PDC Website. Archived from on 2008-01-18. Retrieved 2006-11-30. One Equity Partners, a division of Bank One in Chicago, purchased substantially all of the Polaroid business (including the company’s name) from the old Polaroid Corporation, which is now know sic as Primary PDC, Inc. and which continues to exist under the protection of chapter 11 of the U.S.

Bankruptcy Code. Primary PDC Website. Archived from on 2008-01-29.

Retrieved 2016-06-24. On July 31, 2002, OEP Imaging Corporation (OEP) acquired substantially all the assets of Polaroid Corporation. OEP then changed its name to Polaroid Holding Company (New Polaroid) and Polaroid Corporation changed its name to Primary PDC, Inc.

(Old Polaroid). Old Polaroid no longer conducts commercial business and has no employees. Zhang, Michael (2017)., PetaPixel.com, 10 May 2017. ' Sean O'Kane, 13 September 2017. Accessed 14 September 2017. ' Michael Zhang, Petapixel, 13 September 2017. Accessed 14 September 2017.

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May 31, 2013, at the., New Polaroid Corporation. Press release dated 2002-07-31, Retrieved 2006-12-01. O'Neill, Jerry June 11, 2016, at the., 'From the October 2002 Issue of Imaging Business' via imaginginfo.com. Article updated 2006-02-08, retrieved 2006-12-01. Tripsas, M.

& Gavetti, G. (2000), March 7, 2016, at the., Strategic Management Journal, vol. 21, 1147–1161.

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Archived from on December 18, 2009. Retrieved December 26, 2009. Missing or empty title=. Impactpr.co.nz (Press release). January 11, 2010.

Archived from on 2010-03-01. Retrieved 2014-02-25.

PLR IP Holdings, LLC, owners of the Polaroid™ brand, today announced a multi-year strategic partnership with Lady Gaga, who will serve as creative director for a specialty line of Polaroid Imaging products. (Press release). Archived from on 2014-08-22. Retrieved 2014-02-25. April 14, 2009, at the. April 5, 2010, at the.

May 30, 2010, at the. Indianapolis Motor Speedway. かんいさいばんしょでのみんじじけん (2014.10.21 23:37) (2014-10-21). Retrieved 2015-05-09. Archived from the original on October 31, 2007. Retrieved February 7, 2016. Missing or empty title= CS1 maint: Unfit url.

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London: Guardian News and Media Limited. Retrieved 8 December 2011. Impossible b.v. Impossible B.V.

Impossible B.V. Retrieved 30 July 2015. Dugan, Emily (2009-01-18).

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Robertson, Justin (2009-03-06). National Post. Retrieved 2009-06-20.

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Retrieved 12 February 2014. PoGo printer is the common name for the original Polaroid Instant Mobile printer which produces 2.3 instant prints. CZA-10011 and CZA-20011 are model numbers for the PoGo Printer and differ only in their packaging.

^ Staff, Voxy. ' April 16, 2016, at the.' September 14, 2011. Retrieved September 15, 2011. Archived from the original on March 15, 2012.

Retrieved March 3, 2012. Missing or empty title= CS1 maint: Unfit url. Alvarez, Edgar. Retrieved April 3, 2015. talentscotland. Retrieved 2016-03-30.

Herald Scotland. Retrieved 2016-03-30. External links Wikimedia Commons has media related to. Official websites.

(polaroid.com). (polaroidcube.com) Spinoffs. – Former specialist design and development department at Vale of Leven plant Articles. (video). Instant: The Story of Polaroid, author Christopher Bonanos compares the company's dynamic founder, Edwin Land, with Apple's iconic inventor, Steve Jobs. Retrieved 2013-01-26.

(cfo.com)- includes discussion of the role of Polaroid executives in the bankruptcy proceedings. Congressman, Bill Delahunt. – on Polaroid's branding, including background information on the company., The Boston Globe, 2008-02-08, history and future of the company after ceasing its manufacturing of instant film technology. Archives and records. at the African Activist Archive Project – Material associated with protests against Polaroid's association with apartheid-era South Africa. at Baker Library Special Collections, Harvard Business School. at Baker Library Special Collections, Harvard Business School.

at Baker Library Special Collections, Harvard Business School. at Baker Library Special Collections, Harvard Business School.